Shillington College Brief
Aim: Create a brochure for BFI Cinema, promoting their French New Wave Films.
CONCEPT
Since my project was about promoting French New Wave Films, I wanted my collateral to reflect that.
TYPOGRAPHY
I set about creating a custom type in Illustrator that had the black and white film and obscure film shots effect. Giving my type length but not much width to give it a 'french' appeal.
TEXTURE
Using phtoshop, I created grainy texture for the background.
LAYOUT
I had to figure out how the heavy text would be laid out in a small amount of space, so I looked at how the leaflet would open and display the informaiton and the set about creating the leaflet layout in InDesign.
MOCK UP
I photographed a piece of plain paper at different stages of folding and then mocked up the layout of the brochure onto the image.