Shillington College Brief
Aim: Create a poster and livery for the Byron Bay Food & Wine Festival held in Australia.
For this project, the only instruction I was given was that I was to create a poster and livery for the festival. I had to create a logo and come up with Mock Ups for the livery that was consistent in style with the logo.
CONCEPT
For my logo, I was inspired by the concept of grapes being consumed as both Food and Wine and used that to create a logo that combined the text whilst creating connotations of grapes falling into a glass and turning into wine. The choice of colors was meant to provoke the viewers subconscious and make connections with fresh and tasty food.
The livery mockup consisted of 4 bag designs, 2 Apron patterns and 3 Wine Bottles specifically for this festival. I used the colors from to logo and the Grape elements to retain consistency throughout.