Shillington College Brief
Aim: Create an Annual Report for Herman Miller
I was provided with text and images and given the guideline of creating a cover and 3 spreads for the chair company Herman Miller. This included a contents page as well.
As this was a heavy text based project, I looked at how I could create a sense of space within my layout to give the viewer a chance to breathe rather than feel overwhelmed or bored with massive amounts of text. I separated the text into more bite sized chunks and focused on hierarchy to allow ease of scanning for the viewer.
I chose blue as the color to represent the Annual report as I felt it was soft and easy on the eyes, connoting relaxation and peace of mind. I used images to create a sense of depth and confined my text to a complex grid to allow room for variety.