UFS Unilever Creative Concept
The idea here was to create a campaign addressing Chefs working in restaurants and pubs to help introduce Unilever's Universal Food Service Programme.
Using the concept "For Chef's by Chef's, the campaign language was meant to convey a message that was less corporate and more down to earth and authentic "we've got your back" feel.
Brand colors were used and the well known brands (knorr and Hellman's) were portrayed to instils confidence in UFS since it wouldn't be as well known as the product brands.
